.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has actually onboarded Indian cricketer KL Rahul as a brand emissary and a capitalist in the company, it showed ETRetail.Without divulging the exact percentage of stake the cricketer has taken, the business claimed it is a significant and also critical investment.This collaboration strives to take advantage of KL's huge popularity, especially with young people and also exercise fanatics, to expand Boldfit's dip untapped markets and demographics around India.Sharing about the brand's development strategies, Pallav Bihani, founder and chief executive officer of the company mentioned, "Our experts are going all-in on broadening our activewear and also footwear classifications, which are actually readied to redefine the exercise market. These segments are our future growth motors." Presently, exercise as well as yoga accessories drive most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C label obtained an income of Rs 73 crore. With key efforts and this partnership, the label intends to reach an earnings of Rs 500 crore through FY26. Established in 2018, it currently serves over 1 crore customers every year and intends to grow this scope to 5 crore with this partnership. Additionally, it is actually boosting its own source chain infrastructure to make sure quick shipment and steady item availability.Looking forward, the D2C startup counts on a surge in on the internet web traffic, social networking sites interaction, as well as much higher sales all over our crown jewel groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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