.New Delhi: Dependence Retail organizes to stretch Superdry into the athleisure sector which will definitely position it in straight competitors with leading sports wear brand names like Nike, Adidas and Asics.Last year, the British fashion brand had actually tattooed a joint project contract along with Reliance Brands for the sale of Superdry's trademark possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (almost 405 crore back then). Superdry's venture right into the athleisure sector in India will certainly be an initial for the business around the world, along with several establishments set to level throughout India. At first, the firm will certainly market clothing, as well as later on footwear after getting BIS certification." The business has actually been servicing a retail format for athleisure items, which has actually watched a rise sought after given that the pandemic. It may absorb French store Decathlon likewise with big format shops, while Superdry sporting activities will be actually mid-size retail stores," claimed a shopping center driver familiar with the development.Reliance Retail performed not reply to ET's queries.Sales of leading sports brands have sprinted before 2 years, driven through increasing recognition concerning fitness as well as rising need for athleisure damage. Along with a population of much more than 1.4 billion, India is among the fastest-growing and largest worldwide markets for activewear and also footwear companies.Most worldwide brand names have actually been about in the country for greater than 20 years as well as have developed by means of relationships along with cricket and also other showing off activities. The more recent contestants, however, have been actually placing on their own as comfy lifestyle and routine sportswear brand names. India is seeing increasing enthusiasm in sporting activities including kabaddi, football, volleyball, hockey as well as badminton.Superdry went into the country in 2012 in relationship along with Reliance Brands, an endeavor of Reliance Retail Ventures Ltd (RRVL). RRVL possesses collaborations along with independent fashion brands in sectors like luxury, bridge-to-luxury and high-premium and high-street way of living such as Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands likewise obtained plaything retailer Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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